How a Small Business Blog Boosts Online Marketing

GIVE YOUR BUSINESS AN ONLINE PERSONALITY – A blog provides many benefits in terms of communicating with customers, attracting new customers, developing your corporate brand and increasing your online presence. It allows you to promote your products and services as well as provide insight into industry developments that affect your company and your customers.

What is a business blog?

A business blog is a tool that your company should use to communicate with customers, potential customers in your target market, employees and other stakeholders. Business blogs are continually increasing in importance and provide regular fresh content for your website, allowing you to improve your search engine rankings and social media output.

Blogs began as an online diary for people to publish, allowing them to share thoughts, interests and activities with friends and meet like-minded people. With the explosion of social media, business began to invest in blogs and now business blogs play a major role in marketing activity for small businesses through to multi-national companies. It’s important that if you run a business or mange the marketing for a company, you understand the corporate blog and how to use it to benefit your business.

Every time you post an article on your blog, it creates a new page for customers and potential customers to find, read and get to know your company. Each article is effectively a new page for your website and you can drive visitors to it by posting links on social media platforms such as Facebook, Twitter and Linked In. The more blog posts you publish, the more individual pages you can drive people to.

How does a blog benefit your business?

KEEP YOUR CUSTOMERS INFORMED – You can use your blog to let customers know about new stock in your shop, or new services that your company provides. Your blog works as an additional online advertising tool for your business.

GET THE MESSAGE OUT QUICKLY – If your website is managed externally and you need to ask a web design company to update your website, using your blog allows you to get your message out to customers quickly and directly. Blogs are easy to update, give you more control over your online communications.

SPREAD THE WORD – Maintaining a well written and regularly updated blog will benefit your company’s online presence greatly. If your blog is held within your website, it creates regular new content for search engines to register, boosting your Search Engine Optimization (SEO) and helping move you up the search engine listings. It also provides regular new content to promote through social media. You can post links to the blog article easily through your Facebook business page (as well as your personal account if you mix business with pleasure), your twitter account and your Linked In profile.

DEVELOP YOUR BRAND – The more informative information you put on your website, the more visitors will see your expertise and want to come to you. Whether you provide a professional service or run a retail operation, blogging will help you to increase customer loyalty, win new customers and increase the power of your brand through increased visibility and more regular contact with customers and your target market.

 

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