How To Create A Facebook Messenger Ad

How To Create Facebook Messenger Ads

Have you thought about using Facebook Messenger ads to engage prospects?

Do you want to boost revenue for your next launch or promotion?

Messenger ads provide a personal experience for customers and prospects.

In this article, you’ll discover how to create a Facebook Messenger ad.

What Are Messenger Ads?

A Messenger ad is a Facebook news feed ad that opens inside the Messenger app when users click the call-to-action (CTA) button. The ad will let users jump inside your Facebook page’s Messenger tab to ask you a question, get feedback, or claim a reward.

Messenger ads look similar to a typical ad in the desktop news feed. The ad below uses the Send Message CTA button, but you could use any of the CTA options, like Contact Us. The Messenger icon will appear next to any CTA button you choose.

The Messenger symbol appears next to your chosen CTA button.

The Messenger symbol appears next to your chosen CTA button.

Because Messenger ads are high touch, the best way to use them is when there’s a short window of time where people can message you. For instance, if you’re launching a new product but the cart is closing soon, run a Messenger ad and ask if anyone has questions. Target your ad to people who landed on your sales page when your cart opened but didn’t purchase your product.

You could also run a Messenger ad when bonuses are ending for a promotion or the price is going up for a product. Use the ad to urge potential customers to take action because the bonuses are ending or the price is rising.

This type of ad works perfectly with a scarcity model and tight timeframe. Here’s how to get started.

#1: Create a Custom Audience

Before you place a Messenger ad, you’ll want to create a custom audience of the people you want to target. For example, you could include people who have landed on your promotion/landing page from previous Facebook ads or social shares but didn’t opt in or purchase.

To create a custom audience, head to Ads Manager and go to the Audiences section (choose All Tools > Audiences).

Go to the Audiences section of Facebook Ads Manager.

Go to the Audiences section of Facebook Ads Manager.

Then click Create Audience and choose Custom Audience from the drop-down menu.

Click the option to create a Facebook custom audience.

Click the option to create a Facebook custom audience.

You have four options for creating your custom audience. You can upload a customer file or create a list of people who viewed your website, use your app, or engage with your content on Facebook.

Choose the source you want to use for your Facebook custom audience.

Choose the source you want to use for your Facebook custom audience.

Suppose you want to create a custom audience of people who watched your webinar but didn’t go on to purchase the master class. To create this audience, choose the Customer File option and upload a list of emails from the people who watched the webinar. You can then retarget this audience with a Messenger ad, letting them know that the master class price will be going up in a few days.

You might also want to create a custom audience of people who engaged with videos but didn’t opt into the webinar or purchase the master class. You can target both custom audiences with your ads. It’s up to you.

#2: Set Up the Messenger Ad Campaign

Now you’re ready to set up your campaign. Go to Power Editor and click Create Campaign.

Click Create Campaign in Power Editor.

Click Create Campaign in Power Editor.

Select the Traffic campaign objective. Messenger ads are “destination” ads (as you’ll see later on), but rather than sending people outside of Facebook, you’ll be sending them right to your Messenger inbox.

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