ADVERTISING GUIDELINES

All advertising (“advertising” or “ads”) placed through ETREND must adhere to the following Advertising Guidelines:

ACCURACY

Ads and any offers must not be false, deceptive or misleading. Ads must clearly represent the company, product, service, or brand that is being advertised. Products and services promoted in the ad copy must be clearly represented on the landing page.

CREATIVE GUIDELINES

Advertisers must ensure that their ads comply with all applicable laws, regulations and guidelines. All claims in ads must be adequately substantiated.

GRAMMAR, SPELLING, & CAPITALIZATION

Advertising text should be in a logical sentence form and contain grammatically correct language. Ads must use correct spelling and should not include unnecessary capitalization or excessive repetition.

LANDING PAGES / DESTINATION URLS

Ads that contain a URL or domain name must link to that same URL or domain name. Ads must lead to a functioning landing page that does not interfere with a user’s ability to navigate away from the page.

PRICES, DISCOUNTS, AND FREE OFFERS

No ad may be deceptive or fraudulent about any pricing offer it makes. If an ad includes a price, discount, or “free” offer, the destination URL for the ad must describe, or link to a page that clearly and accurately describes, the same offer the ad has displayed.

PRIHIBITED CONTENT

Advertising referencing or promoting any of the following will not be accepted:

Adult material or pornography
Endorsing or threatening physical harm
Drugs or drug paraphernalia
False or deceptive money-making opportunities
Gambling or gambling portals
Gratuitous displays of violence
Hazardous goods
Incentives for submitting personal information
Inflammatory religious content
Loan products requiring upfront fees
Lotteries
Obscene or vulgar language
Promoting any form of illegal activity, products or services
Promoting any racial, political, ethnic, religious, gender-based, sexuality-based or personal hate speech
Software piracy

RIGHTS OF OTHERS

Advertisers must have intellectual property rights to all creative material and be permitted to display such creative for use in advertising. Ads may not include any content that may be deemed as infringing upon the rights of any third party, including copyright, trademark, patent, publicity or other personal or proprietary right.

SOFTWARE

Ads may not contain or link directly or indirectly to any site that contains spyware or malware, any software that results in an unexpected, deceptive or unfair user experience or automatically downloads any software. In addition to these Advertising Guidelines, all advertising must also comply with our Terms of Use and Privacy Policy. ETREND reserves the right to reject or remove any ad for any reason at any time, in our sole discretion. These guidelines are subject to change at any time.