All advertising (“advertising” or “ads”) placed through ETREND must adhere to the following Advertising Guidelines:
Ads and any offers must not be false, deceptive or misleading. Ads must clearly represent the company, product, service, or brand that is being advertised. Products and services promoted in the ad copy must be clearly represented on the landing page.
Advertisers must ensure that their ads comply with all applicable laws, regulations and guidelines. All claims in ads must be adequately substantiated.
GRAMMAR, SPELLING, & CAPITALIZATION
Advertising text should be in a logical sentence form and contain grammatically correct language. Ads must use correct spelling and should not include unnecessary capitalization or excessive repetition.
LANDING PAGES / DESTINATION URLS
Ads that contain a URL or domain name must link to that same URL or domain name. Ads must lead to a functioning landing page that does not interfere with a user’s ability to navigate away from the page.
PRICES, DISCOUNTS, AND FREE OFFERS
No ad may be deceptive or fraudulent about any pricing offer it makes. If an ad includes a price, discount, or “free” offer, the destination URL for the ad must describe, or link to a page that clearly and accurately describes, the same offer the ad has displayed.
Advertising referencing or promoting any of the following will not be accepted:
Adult material or pornography
Endorsing or threatening physical harm
Drugs or drug paraphernalia
False or deceptive money-making opportunities
Gambling or gambling portals
Gratuitous displays of violence
Incentives for submitting personal information
Inflammatory religious content
Loan products requiring upfront fees
Obscene or vulgar language
Promoting any form of illegal activity, products or services
Promoting any racial, political, ethnic, religious, gender-based, sexuality-based or personal hate speech