1 – User-Friendly Homepage:
A homepage is the first interaction a customer will have with your business. It’s important to ensure that your homepage conveys the right message to your customers so that it doesn’t deter potential customers or miss out on any new opportunities for your business. Your homepage must include the following five essential types of information:
- Why are you in this business?
- What do you offer?
- How does your product/services work?
- Unique selling points
- Target market
Your website’s homepage should specifically address these elements so as to ensure that the customers know what you do and how you can help them. Also, don’t dump all your information on the homepage. Use easy-to-follow buttons to direct visitors to additional pages and information. Make use of visual graphics to convey what you do. You can even add case studies to show how other customers have benefitted from your products and services.
2 – Simple Navigation Tools:
When it comes to digital customer experience, navigation is often overlooked. It’s an element enterprise often neglect and marketers do not emphasize enough. But an easy to understand navigation is the key to offering a great website customer experience. The visitors on your website should be able to navigate to product details, find contact information, and understand more about your business – all from the homepage. If they are unable to look for that information quickly and easily, you are likely to run the risk of losing them.
A simple, easy to use navigation comprises proper categorization of products, intuitive design, and other core areas of the website that are prominently highlighted using buttons and headings. You can make use of website analytics and user feedback to determine which of the pages generate more traffic and thereafter, create easy navigation using those insights.
3 – Personalized Content:
Personalization has always been a key element for email marketing, but in the recent years, it has transitioned to websites. There are several tools available on the web that will help you dynamically transform the way your website looks and feels. These tools can also personalize the content for every customer.
Personalizing web pages and/or content for your customers can enhance their website experience as it focuses on being more useful to the customer. You can further utilize your customer data to display more personalized and valuable content and eventually improve website customer experience.
To conclude, customer experience is essential whether you are initiating a website project or planning to revamp an existing one. The above-mentioned tips will not only help you deliver good customer experience but also improve the functioning of your website. Do you know of any other ways to improve website customer experience? Share your tips with us through the comment box below.