SnapChat For Business | How To Promote Your Brand With Snaps

STEPHANIE MIZNER

1 | BEHIND THE SCENES / LIVE EVENT

By snapping a live event or showcasing a project behind the scenes, you can tell the story as it’s happening from a more realistic viewpoint.  The beauty is in the amount of content you can share in one day.  While you can post a single behind the scenes shot of the event on Instagram, you wouldn’t want to clog the feed with multiple photos all at once.  With SnapChat, you can document the entire day, and continue updating your story to keep your followers engaged without it being annoying.  It also feels very personal to the viewer, getting a sneak peek at something they wouldn’t normally have access to.

2 | GIVE FOLLOWERS EXCLUSIVE CONTENT

Like I mentioned before, it’s not entirely easy to find + follow other users on SnapChat.  However, you can share your username or QR code on your other social platforms or perhaps through your newsletter, physical businesses can display their Snapcode for customers to capture.  Encourage your audience to follow you on SnapChat for exclusive content that can’t be seen on your other platforms.  You could create special weekly snap-segments that users look forward to or even launch a new product, allowing your followers on SC to get a first-hand look at it before anyone else.  Send new followers personal snaps to say thank you when they follow. Give them a reason to find you there + then hi-five them for sticking around.

I teased the launch of my blog + business by alerting my followers on Instagram that I was doing an “Unboxing” over on SnapChat of an item I would be giving away.  The screenshots below are from that series of my story.  I created an entirely different photo for Instagram + then shared the full story only with those who hopped over to follow me on SnapChat.

3 | SHARE CONTESTS OR COUPON CODES

Since each snap in a story lasts 24 hours, you can plan a campaign, in segments, ahead of time.  Encourage followers to view your snaps to find coupon codes or hidden info in your content.  You can ask them to screenshot a certain frame + bring it to your location or tweet the photo for a discount.  Hide a secret word in one of your snaps + have followers enter it on your website for exclusive access to a deal.  Encourage engagement by having your audience send snaps to you + choose a winning entry from those for a prize.  The trick here is to understand the way people use the platform + then create a contest or promotion around user behavior that works for your brand.

4 | SNAPCHAT TAKEOVER BY AN INFLUENCER

We were at a concert not too long ago with a friend of mine, (who is a professional skateboarder), + he is sponsored by a well-known brand.  The brand asked him to snap the event from their account.  I thought this was brilliant.  The company had eyes on the ground through someone relatable to their followers, snapping in real time.  All they had to do was give him access to the account + some general guidelines + BOOM: Instant Engaging Content.  Similar to an Instagram takeover, businesses can partner with on-brand influencers to show their audience a unique perspective.  Research influencers in your niche + see if you can work with them to create something exciting for your followers.

UPDATE: I was recently asked to do a Takeover for Later (formerly Latergramme) on their new Snapchat account. It was super fun, and I taught my Flat Lay tips to their followers.

5 |  COMMUNICATE + ENGAGE

You will never stop hearing me say: “This is social media, so you need to be social”.  For example, on SnapChat, your snaps shouldn’t always be one-sided.  You can draw + add text to your photos, asking your audience for their opinion, or have them answer questions or take a survey.  You can make videos (remembering the time constraints) that allow you to engage with your followers, asking them to send video or photo responses back.  They can also respond to you via the chat feature.  Opening up that direct line of communication is very powerful + helps you to feel more human to your audience.