The design of your website is extremely important for generating conversions.
Lawyers with subpar websites will not get as many forms filled-out, as many phone calls or as much credibility as their competitors with more effectively designed websites.
Whether you’re starting a new site, re-designing or just curious about what really makes a high-converting website, check out these 4 critical assets every legal website needs.
The legal industry centers around a number of core values – trust, dependability, compassion, and professionalism.
Considering that your website is a reflection of you and your business, it must also convey these values too. Check out the following elements, along with examples, of what makes a good website for lawyers:
1) Highlight Your Expertise And Affiliations
Make sure your users understand your practice areas and specialties. On your home page, be sure to highlight these items so users get a clear idea of the work you do and who you do it with.
2) Provide Resources to Gain Credibility and Establish Trust
First time visitors that arrive via search engine, such as Google or Bing, have no reason to trust you or any other lawyer for that matter.
Be sure to address those credibility issues with users up front by providing elements of social proof, such as testimonials, accreditations or industry affiliations.
3) Focus On Your Profile
Well-designed attorney profile pages gave users a greater sense of the attorneys’ skills, personality, and core competency.
Elements that constitute a well-designed profile include photos of the attorneys, biographical information, and experience.
4) Make It Mobile-Responsive
Site visitors are turned off by web pages that do not load correctly on their screens. In fact, websites that aren’t mobile responsive fall far short of achieving their true potential in terms of generating revenue, traffic or conversions.
Its worth noting that search engines, such as Google and Bing give preferential exposure to sites which are mobile responsive.