Forget the tacky billboards, inefficient mailers or outdated yellow pages. Your future clients are going to find you based on searching the Internet, according to a recent survey from Thomson Reuters. The Internet gives potential clients a great deal of information – attorney websites, service reviews and any disciplinary history. You can’t get this information from a phone book ad or a TV commercial. And it delivers that information instantly upon your search. While we still believe word of mouth is a great way to find an attorney, what happens if your uncle is a highly respected divorce attorney, but you need a traffic attorney? You need to find a traffic attorney…fast.
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Your Blueprint for Online Success
ETREND works with small to large firms that are committed to increasing sales and want to partner with a team that will support them on their digital journey.
To ensure your website will support your business as it grows and develops over time, we start by creating a project roadmap that suits your timeline, budget and long-term outcomes.
Our approach to legal digital marketing is more than a singular process, as each field of law presents a unique set of opportunities and challenges specific to that legal space. For example, a divorce attorney in Texas will have a very different target demographic and marketing strategy than a criminal lawyer in New York. Our digital marketing strategy involves learning your practice’s target demographic, and finding the right customer and case type for you so we know where to focus our efforts.
DIGITAL MARKETING FOR LAWYERS
The legal restrictions put in place by the Bar Associations have created a delicate situation for lawyers who want to market their services online. Being a digital marketing firm, ETREND focuses on increasing your online presence as well as increasing the traffic to your website while staying within the bounds of the rules and regulations. Given that different types of legal specialists deal with an equally different target audience, we aim at fully understanding who your target audience is to direct the right customers to your website.
What can ETREND Do for your practice?
It’s clear that every law practice needs to have an online presence in order to gain new clients. And it’s not enough to just have a website. There are hundreds of other lawyers in your area competing for the same clients, so it’s important to make it easier for your potential customer to find you.
1) Put SEO and PPC to work for you
The first step towards getting found online is having an SEO strategy that helps you reach a top ranking in Google, Bing, and Yahoo! search results organically. We are experts on SEO and we will build the right strategy for your practice. You can also pay to get that top ranking by investing in a Pay-Per-Click campaign that allows you to bid on specific keywords related to your firm, so that when people search for them, your ads appear in the “sponsor” ads that will show above the organic search results.
2) Optimize for mobile
In addition to having a website that can be found by your potential clients, you also need to make sure your site is mobile optimized. With 95% of smartphone owners using their device to search for local info, it’s important that when they find your site, they have the ability to get the information they need quickly and efficiently. Utilize click-to-call buttons, create a site that automatically resizes for all mobile devices, and ensure the page loads quickly.
3) Keep up with online reviews
Once potential clients read through the info on your website, they will likely look on review sites such as Yelp and Angie’s List to see what others think of your practice. With 85% of consumers trusting online reviews as much as personal recommendations, it’s important to ensure you are doing everything you can to encourage positive reviews and respond to negative reviews as soon as possible.
Social media is another great way to start a conversation about your practice. Using Facebook, Twitter, LinkedIn and Google Plus, you can show your authority on your specific practice by sharing legal advice, and convey your human side by sharing stories of charitable support. To stay ahead of your competition in the constantly changing digital world, understanding the importance and need for digital marketing will help you target, engage and convert new and existing clients for your law firm.
By applying these techniques and others, our goal is to get you more clicks and a higher conversion rate giving you a high ROI.
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“What Every Lawyer Should Know About Legal Marketing”
Marketing legal services is tougher than ever for solo and small firm lawyers. There are more lawyers, more websites, and more media choices than ever before. In the past, lawyers have tried to differentiate themselves by ‘shouting louder.’ Ads that use talking frogs, fistfuls of cash and gory accident scenes not only provide no useful information to consumers but cheapen the profession and reduce respect for lawyers. To top it off, the bar ethics committees salivate at the opportunity to bring you up on ethics charges if you dare try to make your marketing actually pay off. This guide walks you step by step through the design of an effective marketing campaign that helps you bring in more of the clients and cases that you want.
Avoid marketing missteps and the top mistakes lawyers make when using social media.