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19 Voice Commerce Statistics You Should Know

By November 5, 2020No Comments

As I said in my last post, we’ll continue to dive into voice search and the impact on shopping it has.

Here are 19 key voice commerce statistics to take note of.

  1. Grocery shopping accounted for 20% of voice-based orders.
  2. Entertainment shopping accounted for 19% of voice-based orders.
  3. Electronics shopping accounted for 17% of voice-based orders.
  4. Shopping for clothing accounted for 8% of voice-based orders.
  5. So far, Voice-based orders, tend to be for lower value items.
  6. Voice-based shopping is expected to jump to $40 billion in 2022.
  7. Voice-based orders comprised of 1.8 Billion of the retail segment in the US.
  8. 85% of consumers end up selecting the products that Amazon suggests.
  9. There are currently only 39 apps that support voice-based shopping.
  10. Voice assistant users are currently spending 3% of their spendable income via voice assistants.
  11. Consumer spending via voice assistants is expected to reach 18% by 2022.
  12. 20% of the consumers have made at least voice purchases via a digital home assistant.
  13. 33% of voice assistant users plan to order using a voice assistant in one year.
  14. 1 in 5 customers (19%) have made a purchase through Amazon Echo or another home assistant.
  15. 62% of voice-enabled speaker owners have bought items via voice commerce.
  16. 30% of internet users have used a voice assistant to look for product information or purchase products.
  17. The largest age demographic for voice commerce is 18-29 making approximate 35%.
  18. Men use voice for e-commerce much more than women, 63% to 37%.
  19. Everyday house hold items are the most purchased through voice.

Let’s discuss the highlighted statistics which I think are worth quick notes.

  • Voice search tends to yield sales for lower value items. This makes total sense for now as voice searches tend to be for more on the go quick searches.
  • Voice shopping will continue to trend upward, however, the $40billion figure is relatively low to where e-commerce sales are expected to be by 2022. However, this can change as consumer behavior changes. Its important to note that newer generations may adopt this behavior more and more which can impact products targeting that demographic.
  • 85% of consumers end up selection products that Amazon suggest. Understanding Amazon ranking signals, optimizing your listing for sales, ratings / reviews, and content will place your product really well within voice yielding sales.
voice shopping scaled

** Sources for stats come from invespcro.com & quoracreative.com

Pablo Palatnik

Pablo Palatnik

Pablo Palatnik is an industry veteran in e-commerce & digital marketing with over 20 years experience. He successfully built and sold businesses; he now serves as the VP of Global E-Commerce for cosmetic dermatology brand DS Laboratories. Pablo is the Founder of Etrend.com.

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