The Casper Story & Why DTC Startups Lose Money
You probably guessed it...ADVERTISING. When you hear (or heard,) of all these scaling at an…
Growth Marketers: Their Ability to Understand When to Apply Performance Marketing vs. Brand Marketing
From our featured LINKEDIN post, where we take the best and most valuable information, today…
What Is The Ideal CLV to CAC Ratio for an eCommerce Business?
From our featured LINKEDIN post, where we take the best and most valuable information, today…
One Year After His Death, Tony Hsiehs Customer Centric Vision Is As Strong As Ever in E-Commerce
Growing up, I would say the person that made the biggest impact on my e-commerce career was Tony Hsieh. This…
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Facebook Ads & iOS 14 Issues: Fixed or No?
It's a favorite topic of mine and ETREND.com. There is so much information (and misinformation,)…
Holiday Season for E-Commerce Plagued with Supply Chain Issues, Labor Shortages, & Rising Ad Costs
It all come full circle from the merchant to end customers. We probably haven't seen…
Macys to Launch Digital Marketplace to Compete with Amazon & Other Market Leaders
On Friday, Macys announced plans to launch a curated digital marketplace to build on the…
Google, Facebook, and Amazon Will Take in 64% of This Year’s $211.2 Billion in US Digital Ad Spend. Amazon Is Poised For Fastest Growth Over The Next Few Years.
The Fundamentals of a Good DTC Business are Customer Acquisition Cost, Lifetime Customer Value, and Average Order Value. It’s a Simple Math Equation.
Marketing Attribution to Increase E-Commerce ROI with Scott Desgrosseilliers, Founder of Wicked Reports
