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Google has announced a new way for ecommerce stores to list deals in search results, which is currently free for all merchants.

Starting Wednesday, July 21, Google is showcasing deals right on the Shopping tab found on its results. For instance, if a consumer is searching for “New Balance shoes,” they may see a new section that will organize and show them New Balance shoes that are competitively priced or discounted from retailers across the web, all aggregated.

Google Shopping Deals backpacks

Also, starting in October 2021, consumers shopping on the Google Search will be able to swipe through and discover the most popular deals for major retail sales events like Black Friday and Cyber Monday. When shoppers search for event-specific deals like “Black Friday deals” or “Cyber Monday sales,” they will see a new section highlighting relevant offers, alongside other related sales information.

Google Shopping Deals Black Friday deals
“When it comes to shopping, people are increasingly looking for ways to save money,” Matt Madrigal, VP/GM of merchant shopping, Google, said in a corporate blog post. “In fact, we’ve seen that searches for ‘discount code’ have increased 50% since last year. With the back-to-school season upon us and the holiday season fast approaching, we know that consumers will be on the hunt for products that offer the best value, and businesses will be looking for ways to maximize exposure for their products with deals and promotions. That’s why we’re rolling out new tools in the United States to bridge the connection between deal-seeking consumers and businesses looking to promote their products.”

What is incredibly telling of that quote is the fact that retailers must pay attention to the growing trend in coupon search. While there may have been a recovery in the economy, consumers are searching to save more than before.


In one last update rolling out now, Google is adding two new features to the best sellers report:

  • Historical best seller data: Helps retailers predict sales trends for the upcoming season with insights into popular products from previous shopping events.
  • Relative product demand: Helps retailers gauge the relative demand between products in the same category and country, as well as the potential opportunity when stocking new products.