Initial Site & Performance Audit

• Before the official set-up, our Analytics team conducts a preliminary analysis of current website performance to determine strengths, as well as gaps for improvement.

Professional GA & GTM Installation

• Our Google Analytics-certified specialist installs both Google Analytics (GA) and Google Tag Manager (GTM) according to initial audits, including basic website tags, as well as customized trackings that are tailored towards business goals.

Customized Reporting & Dashboards

• Alongside the customized tracking and data collection, we create reporting dashboards for any future performance audits/analysis.

Server side tagging is how to minimize tracking loss.

Often deployed with Google Tag Manager, server-side tracking is the process of collecting user behaviors and sending it to a server you own instead of Google. This is known as “first-party” as you own it. Then your server sends the data to a third-party source such as Google, Facebook, Linkedin, etc. for processing.

This gets around recent changes to third-party cookie and privacy policies. It also provides alternative solutions for measurement for organizations subject to GDPR and CCPA.

All standard Universal Analytics properties will stop processing new hits on July 1, 2023. Universal Analytics 360 properties will stop processing new hits on October 1, 2023. After that, you’ll be able to access your previously processed data in Universal Analytics for at least six months. Source: Prepare for the future with Google Analytics 4.