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More than ever, creative is truly the key in paid social media success. Why? The iOSpacalypse has created a different digital landscape that’s all about the right target audience with the right creative.

This is a great exchange between Chase Diamond & Nick Shackelford on creative for Facebook and Instagram ads. After all, this is the holy grail of growth and scale for most e-commerce businesses (maybe add some TikTok in there for certain brands that hit a certain age demo.)

As we’re in September now, it’s time to really look at the upcoming holiday season and start planning for this aspect of your marketing no later than TOMORROW, if you haven’t already. Specially with iOS15 coming, it will be an interesting holiday season.