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Google has made a big announcement and what I would consider to be a big feature change in the search results since Google has always kept the SERP (search engine result page) as clean as possible.

This change is really interesting as it may give US SEO’s some insight into ranking signals of certain result queries to try and understand why a competitor site is ranking above what we are trying to optimize for. I always said, the answers to SEO when one tries to optimize for a certain query are usually IN THE SEARCH RESULT itself by analyzing the results for that query, as well as analyzing other factors such as the featured questions, etc.

|When you search for information on Google, you probably often come across results from sources that you’re familiar with: major retailer websites, national news sites and more.

But there’s also a ton of great information on and services available from sites that you may not have come across before. And while you can always use Google to do some additional research about those sites, we’re working on a new way for you to find helpful info without having to do another search.

Starting today, next to most results on Google, you’ll begin to see a menu icon that you can tap to learn more about the result or feature and where the information is coming from. With this additional context, you can make a more informed decision about the sites you may want to visit and what results will be most useful for you.|

Search Results Square

The main signal I see through a quick glance is that the results all have other sites that link with words that have that query and is topic based.