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It may costs more money, but this may seem like both a great option for retailers to satisfy customers for faster service in using Amazon Prime to ship orders as well as possibly cutting down operational hurdles all the way from hiring and warehousing to dealing with lost packages. For Amazon, this is an incredible way to expand their shipping service which is a strong suit of theirs and compete with Fedex and UPS. If you think about it, this is a move like when they shifted to offering web services which is now one of their biggest and most important business unit. AWS accounts for about 13% of Amazon’s total revenue as of Q2 2021. Amazon controls more than a third of the cloud market, almost twice its next closest competitor.


  • Buy with Prime enables third-party retailers to take advantage of Amazon’s vast shipping and fulfillment network for orders placed on their own site.

  • Prime members can order items on other retailers’ websites using payment and shipping information stored in their Amazon account.

  • To start, the service is only available by invitation to some Amazon merchants, but the company plans to make it more widely available in the future.

Read More from News Sources:

CNBC: Amazon opens up Prime delivery service to other retailers in its latest move to compete with FedEx and UPS

CNET: Amazon is Taking Prime Delivery Beyond its Own Website