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Lead Generation for E-Commerce with Product Giveaways Strategies

By August 24, 2021No Comments

We dont usually talk about lead generation on ETREND, but there’s a lot of lead gen strategies that goes into digital marketing that can give you incredible results. {This article is for Beginner Level Execution & Strategy}

Let me make this as short as possible to not keep you reading a bunch of fluff and get right to the point to actually execute on this strategy if you haven’t done so.

  1. Create a squeeze page to collect leads about what you’re giving away, and of course ask for an email and/or phone number. Make sure to keep it short but also do tell what value the user is getting in exchange for their info. Here are some quick example templates of how you can design yours.
LANDING PAGE GIVEAWAY LEAD GENERATION EXAMPLE
LANDING PAGE GIVEAWAY LEAD GENERATION EXAMPLE 2
LANDING PAGE GIVEAWAY LEAD GENERATION EXAMPLE 3
LANDING PAGE GIVEAWAY LEAD GENERATION EXAMPLE 4

2. Great, now you built out for landing page to collect leads. The second step is to start creating email template funnels to put your list to get those subscribers to into your email funnel long-term. Thank them for subscribing and create email templates that educate your list on what you are selling. This funnel can be built out with several angles to keep the consumer subscribed and engaged but the point of this post is to get you to start thinking primarily about a basic way to do this, which is what we’re outlining here.

3. Create Facebook / Instagram ads that promote the giveaway to start generating the leads to go into the funnel. Target your desired audience and begin your test to acquire as many emails at the lowest possible price. The value of building your list with interested consumers is invaluable over the long-term and can pay BIG dividends during promos such as holiday season and more.

facebook giveaway ads
facebook ads example 1

It’s very important to point out the success of this type of campaign (strategy) is not so much the amount of leads you’re able to generate but moreso how you can build your list to engage with your business and turn leads into customers by delivering content of value. Its up to YOU.

Pablo Palatnik

Pablo Palatnik

Pablo Palatnik is an industry veteran in e-commerce & digital marketing with over 20 years experience. He successfully built and sold businesses; he now serves as the VP of Global E-Commerce for cosmetic dermatology brand DS Laboratories. Pablo is the Founder of Etrend.com.

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