Start a YouTube channel is just the START of video content marketing. It is by far one of the more powerful ways to market in todays digital landscape so I would urge anyone with ANY business to really get on video marketing if you haven’t done so.
Today we answer the question, “my Youtube videos are not getting any views, how do I fix this?”
Let’s start with the reasons and how to fix this issue that most have to deal with when they start video marketing. Here are some actionable item you can easily execute on!
- CONSISTENCY IS KEY
If you’re starting to tackle video content marketing, ensure that you have a long-term content game plan to be consistent in your strategy. Meaning, consistency in video uploads (content,) is a huge part of YouTube algorithms for success. You must be consistent with your channel to get favorable visibility from the YouTube algo. Once you start a video strategy, make sure you have an idea of several topics (even if it’s just one,) of how to break it down to create as much content as possible on it.
- THUMBNAILS ARE CRUCIAL
If you go on YouTube now, the days of having a standard thumbnail of the actual video are over. Thumbnail design plays a crucial role in CTR (click through rate,) which also is a key part of YouTubes algorithm for ranking and visibility to ensure you are catching the attention of the audience looking through the video search results. Think of this as an ad creative.
- OPTIMIZE LIKE YOU WOULD FOR SEO
At the end of the day, YouTube algo is created by Google afterall, right? Have the same mindset you do for SEO. How to do that? Ensure you’re creating titles with the right keywords that are relevant to your video but also hit the longtail. Create a real description with real content that is crawled by the engine (videos also rank in Googles search index, remember that.)
- HOLD THE WATCHERS ATTETNION LONGER
What does this mean? YouTube favors videos that watchers stay on for longer, THINK BOUNCERATE. How can you retain the watcher longer? Give an intro and let the audience know right away what they will get from watching the video. It’s all about providing something of value while hopefully keeping the watcher entertained (engaged.)
- QUALITY MATTERS
It’s 2021. Really. Create videos of quality, if not, the watcher will VERY rapidly go elsewhere to find content that looks quality as the perception of quality is the perception of authority. Meaning, if the quality looks bad, why should they trust you if you can’t make a nice looking video to begin with?
- PATIENCE. PATIENCE. PATIENCE.
If you talk to any Youtuber, they’ll tell you it didnt happen overnight. Like anything else, Youtube success takes times and of course, some skill. You have to create good, valuable content over the long run to capture the views and grow an audience.