Ecommerce

Paid Search Updates – July 2020

By August 2, 2020August 12th, 2020No Comments

Each month we do the hard work for you and gather news related to Google, Facebook, Microsoft, and other ad platforms that could affect your advertising strategies.

We hope this will help keep you up to date with the latest trends in the wider PPC world.

Amazon Ads

Amazon sales soar in Q2 as pandemic fuels online shopping – Double digit revenue growth trounced earnings expectations, with revenue topping $88 bln and earnings at $10.30 per share.

Seller names, addresses to be made public – Starting Sept. 1st business names and addresses on Amazon will no longer be private in order to combat counterfeit products and unauthorized resellers.

Facebook Ads

Q2 report shows ad boycott has little effect on Facebook – Facebook reported its slowest revenue growth since its 2012 IPO, but still managed to grow 11% amid a pandemic and advertiser boycott. The stock jumped in trading afterwards.

Like button may disappear for FB pages – Facebook is testing pages that strictly use the ‘Follow’ feature.

Google Ads

Core Web Vitals update may soon affect your website – The three factors to pay attention to are 1) how fast your website loads 2) how visually stable your website is 3) how long does your site take to process something a user clicks on.

AI recommendations to personalize Google eCommerce offering
(23 Jul 2020) – Google has unveiled the public beta of AI recommendations that could help drive CTR and conversions by serving more relevant product recommendations to users.

Google My Business subscription services coming soon – The Google Guaranteed certification will cost $50 per month for an upgraded profile and official badge on your GMB page.

Mobile-first indexing pushed back until March 2021 – The date when mobile-first indexing goes live for Google’s SERP has been pushed back from September 2020 to March 2021.

No more surveillance products on Google – Surveillance products like GPS trackers and nanny cams are joining a long list of products banned from Google Ads and Shopping.

Instagram Ads

Instagram rolls out new fundraising feature – Users and small businesses will be able to raise money and set fundraiser goals similar to Kickstarter.

Global launch of Instagram Reels – In an answer to TikTok, Facebook plans on launching Instagram Reels in the USA and 50 other countries at the end of the month.

Instagram Shop is here – Instagram officially rolled out a new shopping feature called Explore this month allowing users to scroll through relevant brands and product listings.

LinkedIn Ads

LinkedIn revenue up 10%, sessions up 27% in latest performance metrics – Microsoft’s Q2 earnings report came out this month, and even with a worldwide pandemic, the platform grew revenue by 10% and user sessions by 27%.

Microsoft Ads

Microsoft Q2 report sends stock down – Microsoft reported 13% revenue growth in Q2 but Azure cloud sales grew less than 50% for first time ever, stock dropped 2% in trading afterwards.

Pinterest Ads

Pinterest sheds light on current user trends – Pinterest released a new report on the biggest browsing trends in 2020 on its platform. Searches for stress relief activities are up, DIY or at-home projects and meditation products are trending.

New updates to feed algorithm favor video content – Pinterest updated its Feed algorithm to put more focus on videos and new types of content, different than those users usually engage with.

YouTube Ads

Full-screen descriptions could be coming to YouTube – A full-screen option for video descriptions is being tested on Android, possibly to encourage creators to write longer descriptions.