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Need web traffic? Let us take you to the top of organic ranking results for the search terms that matter to your customers are looking for!

SEO Philosophy and Process

At ETREND, we use a universal and holistic approach to Search Engine Optimization. We look at the “big picture” and take into account the overall goals of your website and your bottom line. By doing so, we develop a plan to support those goals. We are transparent in our efforts and strive to produce the best possible results for you.

SEO Infographic

What is Search Engine Optimization?

Search Engine Optimization is a technique used to maintain a lasting presence in web marketing by improving the front-end appearance and back-end framework of a website. 

SEO is a collection of strategies used to increase the amount of visitors to a website by securing a high-ranking placement in the results page of a search engine (SERP) – including Google, Bing, Yahoo and other search engines.

How Does SEO Work?

The main objective of SEO is to improve the positioning of your website so that the search engine ‘spiders’ can quickly identify and relate the keywords to the site. Spiders are also known as crawlers, and they are responsible for the complete SEO process that includes crawling through websites to process and retrieve information that will help the search engine rank the website. Search engines rank every website regardless of their purpose; search engines assume that the more the traffic to a website the more the quality and reliability of the information found on the site. The ranking a search engine gives a website directly influences the search results displayed to the user.

How SEO Affect Your Business

Billions of people around the globe use the internet daily. It has become the single greatest source of information for communication, commerce, sales, research and more. Millions of online transactions take place daily on the internet. Buyers use the internet to decide what to buy, who to buy from, and how much they are willing to pay. The availability of information on the web directly influences the buyers. So even though you have a website, consumers need to find it, and that’s where search engines and SEO come in. Through these search engines, buyers will discover your website without much effort, leading to increased traffic, leads, and sales.

How Do I Optimize My Website?

SEO is a process rather than a single action; it takes time and consistency to optimize a website. Unfortunately, it is a process that has to be done continuously since the internet is constantly changing and buyer preference also changes over time. This is why you need a team of experts on your side.

ETREND SEO provides its clients with the best optimization techniques to ensure that they gain from its optimization. We integrate the mission, vision and current objective of the website into our optimization plan. Our target is to ensure that our clients benefit from our actions and can reap the benefit of optimizing a website.

The Process of SEO

Website Analysis

Our team first analyzes the existing internet site. By gathering information, we can create an overview of what the website is all about and create a general plan of how to optimize it. The analysis looks at the web pages in the site, the physical appeal and the content of the website. We will compare the site with that of the competitors and come up with keywords that will pinpoint particulars in the website.

Technical Preparation

Secondly, our team conducts technical preparation by analyzing the complexity of the website. We seek to understand the technical aspect and the challenges that might arise. We look at the effectiveness and efficiency of the site in attracting” crawlers”. We use statistical approaches to analyze the data collected to measure the impact of the information in the website on the buyer, the loading time of the website and its general performance in comparison to other websites.

We diagnose and repair broken links and error messages that might be limiting traffic to your website.

On Page Optimization

SEO largely has to do with handling the on page elements. On page elements determine the effectiveness of the keywords in attracting “crawlers.” It also determines whether the Heading H1 and H2 tags are effectively used. These tags allow search engine such as Google and Yahoo to rank the website appropriately. We conduct link tests to ensure that all links directing traffic to the website do so. The keyword content and density are also important, too dense, and Google ranks the site as a hoax, too sparse, and the keyword becomes invisible to the “crawlers”. We ensure the website’s integrity and ensure that it is accessible.

Off Page Optimization.

Search engines use Off-Page elements to rank the relevancy of a website. We build Off-Page elements to improve the ranking of your website and ensure its relevancy to you and the buyer. Off-Page elements of a website include presenting the site to social sites, online resources, directories and other places on the internet that buyers might likely come across the link. We will embed the link to the website to popular sites and ensure traffic flow.

Submission of Reports

Finally, we submit periodic reports to our clients with details concerning the trend of the website and its influence on their business. The report will detail the position of the website in comparison to competitors and its ranking on search engines. An In Depth performance of your website will be provided to compare the results to previous results.

Let us raise your brand to the top of the rankings and help boost your business to greater heights through increased traffic to your website