Have you heard of Clubhouse yet? Reading ETREND, I’ll assume you have, but for those that haven’t, Clubhouse is a social networking app based on audio-chat. Users can listen in to conversations, interviews and discussions between interesting people on various topics – it is just like tuning in to a podcast but live and with an added layer of exclusivity. Gaining traction in the market, it seems most people will ultimately hear of clubhouse, and most definitely marketers.
As with any growing platform, where theres users, there’s marketers with ideas on how to leverage the platform. Clubhouse currently has 10 million users, according to a town hall meeting hosted by CEO Paul Davidson. That’s impressive considering that the platform had 2 million users in January 2021. And only 1,500 in May 2020.
The easiest — and quickest — way to access the platform is to get invited by a friend who already has a Clubhouse account. Initial Clubhouse users receive 2 invites. As long as your friend has your phone number, they can send you an invite to download the app with that phone number. This is as of today, however, with growing popularity, it should open up to everyone fairly soon.
As this user base grows, there’s always opportunities for marketers and businesses to communicate with users but also grow their own community which is where the real opportunity lies. When growing a brand or a long-term business, building a community around that business is a sure-fire way to find success for the long-term.
I STRONGLY encourage anyone reading this to get a clubhouse invite and join to see how you can get good educational content and see how it works for yourself.
OKAY, HOW CAN I USE CLUBHOUSE TO SCALE OR BRAND MY E-COMMERCE BUSINESS?
This is not that much different than podcasting except it has a few different aspects to it. At its current iteration, Clubhouse is only about live rooms. There are no recordings made, so you have to be in the room to listen to the conversation. On the other hand, podcasts are recorded and distributed through podcast distribution platforms or sites like YouTube.
As I said earlier in the post, the best way to use Clubhouse is to get your users from platforms such as Facebook, Insta, eMail list, and so fourth and invite them to your channel. If you can find a different angle, which a live conference or live conversation can take place that will entice users to join, I believe it can add a lot of value. I also think it can add a lot of trust and authority to something that probably isn’t being done by many brands, JUST YET.
WAYS BRANDS CAN USE CLUBHOUSE?
- Partner With Influencers.
- Network More Strategically.
- Sponsor a Room to Tell Your Story.
- Build Brand Awareness Through Word of Mouth.
- Identify New Marketing Ideas.
- Organize Your Own Virtual Conference.
I’ll leave you with this. This is definately an interesting new platform and something to keep a close eye on as it develops. Of course, in the world of digital, you never want to fall far behind. However, it’s important to always note that if you are still not effectively using the larger platforms where you can find massive audiences like Facebook, Instagram, Youtube, etc, try to not lose focus on building those channels for growth and scale.
I believe there is a MASSIVE opportunity in using a platform like Clubhouse on the retention side and for community building which is important for brand building.
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