This may be a quick post or not. I feel I have to rant a little bit. It’s incredible how many organizations I see that don’t really use the power of content to leverage SEO strategies and really make it a vital part of their overall marketing strategy. IF YOU ARE THINKING LONG-TERM, GO SEO.
Yes, when it comes to growth marketing / performance marketing, go all in on paid search. Within that strategy, if you’re looking at sustaining long-term growth and results, SEO is a vital plays a vital role here. This is where you’ll see some incredible ROI over time. This depends on your knowledge and strategy of what content to write to have the best possible outcome of ranking so that your content can be found by your target audience. IF you know how to do that, SEO may be the best investment you can make overtime.
Search engine optimization stats suggest that 39% of global e-commerce traffic comes from search. Users hate paid ads. In fact, research and stats suggest that nearly 80% of them ignore paid ads in search results. 97% of search results from the first page have at least one image within the page.SERPWATCH.IO
As I was looking at some Google Analytics data on the Google Organic side, the impact SEO has on traffic and revenue is quite astonishing. This started solely by starting the process of creating and keeping consistent with the blog. Between the investment made creating the content and its revenue yield, I can tell you there is about a 50x.
At first, of course SEO doesnt always pay dividends. As I’ve stated in the post twice and can’t state this enough, SEO is a long-term outlook play but it really does make your 360 degree marketing strategy come together.
SOME WAYS TO MEASURE SEO PERFORMANCE
- Organic Traffic
- Keyword Ranking
- SERP Visibility
- Click-Through Rate
- Bounce Rate
- Website Authority Over Time
- Time Spent on Page
- Conversion Rate
WAIT, HOW LONG DOES IT TAKE TO SEE RESULTS FROM SEO?
The million dollar question, right? This really varies. The #1 factor to consider is that while it’s important to build some authority on the domain name with the search engine, it really depends on the amount of quality content you put out for queries you’re competing with and how crowded the space is.
I have started projects that within one month we were ranking for keywords within the first to fifth positions bringing in good traffic. Be smart about your strategy and content and your results can be very fast, regardless of what some may say.
LINKS ARE IMPORTANT, CONTENT IS KING.
A link building strategy is important. However, don’t let that deter you from the most important thing in your SEO strategy that should be completely focused around content, as stated above. You’ll read many blogs and seo’s talk about link building, and yes, that helps and it is important, but focus on content. Let that be what guides this strategy and take it from there.
WHAT ARE THE MOST IMPORTANT SEO SIGNALS FOR THE GOOGLE ALGORITHM, ASIDE FROM CONTENT?
- A Secure and Accessible Website.
- Page Speed (Including Mobile Page Speed)
- Mobile Friendliness.
- Domain Age, URL, and Authority.
- Technical SEO.
- User Experience (RankBrain)