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ThinkWithGoogle has a great post (from May 2020 insights) that tells a very important stat when marketers think about consumer behavior. 85% of consumers will take action within 24 hours of discovering a product! That really is an incredible stat to think about. This gives any business the potential to have a chance at converting with consumers.

Of course, through the discovery phase, there are a lot of key factors that can help drive the chance of converting a consumer into a customer. Conversion optimization is key to this process, however, this article is really to outline the discovery phase of an ever evolving consumer behavior path as the web itself evolves.

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One of the keys here are product reviews. You’ve been hearing for years the importance of product reviews. This really does make a big difference when a consumer is discovering your product want really want to know what other consumers think about it. This is a big part of Amazons success – consumer reviews who were not able to be manipulated by vendor of that product gave a true picture of product.

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Have you set up a Google discovery campaign yet? This really wants to make you try if you haven’t yet, right?