EcommerceAmazon Amazon Continues Mass Attribution Roll-out Feature to Optimize External Ad Efforts Signing into our Amazon account today, I found the 'Measure Non Amazon Ads' feature, called…Pablo PalatnikMarch 17, 2021
Ecommerce Online Advertising Isn’t Immune to Misrepresentation & Underrepresentation Facebook has released a great report with great insight into the state of marketing when…Pablo PalatnikMarch 10, 2021
AmazonEcommerce What Are Amazon Posts & Why I Think It Will Be The Next Big Thing (In Amazon Ads) I started testing Amazon posts lately. I think this move from Amazon is 'kinda' genius…Pablo PalatnikMarch 9, 2021
Ecommerce 72% of Customers Won’t Take Any Buying Actions Until They’ve Read Reviews If you're running an e-commerce business or managing one, you've already had a sales pitch…Pablo PalatnikFebruary 13, 2021
EcommerceSocial 3 Steps Marketers Can Take To Fight The iOS 14 Update on Facebook & Instagram Ads for Optimization If you’re a marketer working on platforms such as Facebook, you’re anticipating to see how…Pablo PalatnikFebruary 10, 2021
Ecommerce Benchmark Average Conversion Rate & Average Cost Per Conversion by Channel & Industry (Google & Facebook Data) As marketers, we're always wondering to see how we are performing with our ads. While…Pablo PalatnikJanuary 27, 2021
Ecommerce Looking To Grow Your Audience & Traffic in The United States? Think Spanish. I have to admit, I'm surprised at the amount of business (websites,) the mid-size to…Pablo PalatnikJanuary 20, 2021
Ecommerce When It Comes To Growth, Customer Retention is Everything. These days, it seems everyone is on the search for and seeking growth. We now…Pablo PalatnikJanuary 14, 2021
Conversion OptimizationEcommerce The Purchase Funnel: Awareness, Interest, Desire, & Action SEMRush put out another great small infographic that shows a funnel into purchase. Let's discuss…Pablo PalatnikJanuary 7, 2021
EcommerceEducation Where Marketing Leaders Will Allocate Budgets in 2021 2021 will hit the ground running in the digital space. With COVID accelerating the growth…Pablo PalatnikDecember 29, 2020