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Ecommerce

The Casper Story & Why DTC Startups Lose Money

You probably guessed it...ADVERTISING. When you hear (or heard,) of all these scaling at an…
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Ecommerce

Growth Marketers: Their Ability to Understand When to Apply Performance Marketing vs. Brand Marketing

From our featured LINKEDIN post, where we take the best and most valuable information, today…
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Ecommerce

What Is The Ideal CLV to CAC Ratio for an eCommerce Business?

From our featured LINKEDIN post, where we take the best and most valuable information, today…
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Ecommerce
Is Indonesia The Next Market to Breakout for E-Commerce?
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Ecommerce
How to Retarget Using Facebook Ads: Effective Strategy with Strong ROAS
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Ecommerce
The Growing Importance of Copywriting with Justin Oberman (Insight, Ideas, & More)
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Ecommerce
9 ROAS Optimization Strategies & Ideas for Better Conversion
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Ecommerce
Google Ads Takes on Complete Automation with Performance Max Campaigns; Goodbye Media Buyer? (Performance Max Tutorial)
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Ecommerce
Over 50% of U.S. Gen Z Agree that Social Networks Are Important Information Sources for Shopping Decisions
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Ecommerce

Facebook Ads & iOS 14 Issues: Fixed or No?

It's a favorite topic of mine and ETREND.com. There is so much information (and misinformation,)…
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Ecommerce

Holiday Season for E-Commerce Plagued with Supply Chain Issues, Labor Shortages, & Rising Ad Costs

It all come full circle from the merchant to end customers. We probably haven't seen…
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Ecommerce

Macys to Launch Digital Marketplace to Compete with Amazon & Other Market Leaders

On Friday, Macys announced plans to launch a curated digital marketplace to build on the…
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Ecommerce
Why Buy Now, Pay Later Is All The Buzz in E-Commerce: 56% of Americans Have Now Used A BNPL Service
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Ecommerce
With Rising CAC, LTV May Be The New North Star for Many E-Commerce Businesses
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Ecommerce
Google, Facebook, and Amazon Will Take in 64% of This Year’s $211.2 Billion in US Digital Ad Spend. Amazon Is Poised For Fastest Growth Over The Next Few Years.
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Ecommerce
The Fundamentals of a Good DTC Business are Customer Acquisition Cost, Lifetime Customer Value, and Average Order Value. It’s a Simple Math Equation.
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Ecommerce
CASPER: Popular DTC Brand, Unprofitable Business, Sells for $286 Million to Private Equity
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Ecommerce
Marketing Attribution to Increase E-Commerce ROI with Scott Desgrosseilliers, Founder of Wicked Reports
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Ecommerce
Apples iOS Privacy Change is Now Showing in Balance Sheets from Snap, Peloton, Smile Direct Club, and Across All Industries
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Ecommerce
Holiday E-Commerce Challenges: Rising CAC & Slow U.S. Online Holiday Spending Growth
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Ecommerce
The Real Solution For Marketing In a Post iOS14 Privacy World: ADAPTATION